Cleaver-Brooks
Cleaver-Brooks needed an emoticon design for an internal training program. The project started out as one emoticon with three different expressions on a quick turnaround. Three options for emoticons were presented. Each one representing a facet of their business – burners, water treatment and boiler systems. They liked them. In fact, they liked them so much, they wanted to do all of them. What started off as a small project with one character and three expressions turned into three characters with eight expressions each for a total of twenty-four.