Cleaver-Brooks Corporate Identity

Cleaver-Brooks, the leading industrial boiler manufacturer in the U.S., needed a re-energized brand identity to match its reputation for building the most complete premium boiler room systems. The brand was transformed through a more contemporary logotype, bolder colors and a re-styling of their "Promethean" flame icon giving it the boost it needed to climb to the top of the industry once again. A brand identity system complete with style guide was created along with icons for each of the companies product categories. Collateral, online, video and advertising with a refreshed, more confident tone completed the transformation.

Corporate logo design refresh

Product icon system design

Page from corporate brand standards

Corporate Web site re-design

Corporate brochure re-design

Detailed 3D modeling gave the products a consistent, unified appearance that traditional photography couldn't achieve due to the massive size of the boiler equipment.

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